Elliot Golding, David Cox, Amber Mednick
Cookies and other tracking technologies present significant opportunities (e.g., better advertising, data monetization, and insights) yet include substantial risks, such as wiretapping litigation and regulatory enforcement. Join this session to understand:
The latest litigation and enforcement trends and practical steps to reduce risks while maximizing data to support business needs
A technical demonstration of how cookies work, including how to conduct “cookie audits” (the same used by plaintiffs’ attorneys and regulators) and how to implement effective governance strategies, such as properly configuring cookie consent tools
Tips for turning your legal/privacy team from a cost center to a profit center by maximizing data for advertising, analytics, and monetization
Elliot Golding, Partner, McDermott Will & Emery
David Cox, Assistant General Counsel – Privacy, Data Governance & E-Discovery, Volkswagen Group of America
Amber Mednick, Senior Corporate Counsel, Privacy, T-Mobile
Reading Materials:
- Key Takeaways – Cookie Deep Dive: Maximizing Value While Minimizing Risk
- Data Privacy and Cybersecurity in 2025: Website Tracking
- NY Attorney General Issues Cookie Guidance and Enforcement Warnings
- OCR Update on Tracking Technologies Provides Little Relief for HIPAA-Regulated Entities
- For the General Counsel’s Desk: Managing Enforcement Risks Involving Cookies, Pixels, and Other Tracking Technologies
- FTC and HHS-OCR Spotlight Use of Tracking Tech by Healthcare Providers
