Elliot Golding, Danni Byam, Rahel Kifle
Session Time: Wed, Nov 4, 2026: 02:30 PM – 03:30 PM
Cookies and other tracking technologies present significant opportunities (e.g., better advertising, data monetization, and insights) yet include substantial risks, such as wiretapping litigation and regulatory enforcement.
Join this session to understand: A technical demonstration of how cookies work, including how to conduct “cookie audits” (the same used by plaintiffs’ attorneys and regulators) and how to implement effective governance strategies, such as properly configuring cookie consent tools; The latest litigation and enforcement trends and practical steps to reduce risks while maximizing data to support business needs; Tips for turning your legal/privacy team from a cost center to a profit center by maximizing data for advertising, analytics, and monetization
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What you will learn:
- Technical Knowledge: We will show you how to conduct a technical cookie audit to evaluate whether digital properties use cookies/trackers at all, whether cookie tools are working, and the associated risks/deficiencies.
- How to Be Proactive: We will provide practical tips on getting involved early not only to reduce risk, but also to help business clients leverage data more effectively. We will also demonstrate how to turn legal/privacy from a cost center to a profit center by improving advertising, analytics, and monetization
- Key Compliance and Risk Mitigation Activities: We will go over key risks and opportunities, with a focus on how to implement and operationalize these steps, such as: Making key risk and compliance decisions, such as whether and how to use a cookie banner, how to address consumer rights, whether to enable geofencing, and whether to implement heightened controls when processing sensitive information, and implementing risk decisions by configuring consent
Elliot Golding, Partner, McDermott Will & Schulte
Danni Byam, Associate General Counsel, The Motley Fool
Rahel Kifle, Senior Counsel, Privacy & Data Risk, Volkswagen of America
Reading Materials:
