Ali Jessani, Tony Ficarrotta, Ben Chapman, Robyn Eckerling
Like all other advertisers, providers of health-related products and services want to be able to reach audiences that would benefit from their offerings and analyze the effectiveness of their advertising efforts. However, due to the potential sensitivity of health-related information and the trend toward giving it special treatment under state and federal privacy laws, this poses compliance challenges for advertisers, ad-tech vendors, and publishers involved in health-related advertising. This panel will unpack those challenges and examine how advertising technology can help marketers meet their goals while protecting consumer privacy.
Ali Jessani, Counsel, WilmerHale
Tony Ficarrotta, VP & General Counsel, Network Advertising Initiative (NAI)
Ben Chapman, General Counsel and Chief Privacy Officer, Swoop
Robyn Eckerling, Chief Privacy Officer, Tempus Labs
Reading Materials:
