Peter Kosmala, Rachel Glasser, Farah Zaman, Marissa Levinson
Today’s consumer is less mobile but more active: merging home and work life while embracing digital channels with greater enthusiasm. At the same time, the commercial Internet is shifting tectonically away from third party cookies and mobile identifiers and toward yet-to-be-tested, recombinant methods of consumer identification, ad targeting and campaign measurement.
What does this pose for companies that need to be more “digital”? Can they effectively market their brands in balance with consumer expectations and greater regulatory scrutiny? Four leading privacy experts in digital media share their insights.
Peter Kosmala (moderator), Founder & Principal, PRIVĀT, and Faculty Instructor, York University (Canada)
Farah Zaman, General Counsel, NAI – Network Advertising Initiative
Rachel Glasser, Chief Privacy Officer, Magnite
Marissa Levinson, Associate General Counsel, Privacy, Instacart