Nancy Perkins, Tina Grande, Melissa Goldstein, Lyra Correa

This session will explore the federal and state legal framework restricting the use of personal health information for marketing and advertising purposes.  Some of the questions to be addressed are:  (1)  what is “marketing” with respect to health care services?  (2) how do relevant rules define “health” information?  (3) what makes health information identifiable for privacy law purposes?  (4) what public policy objectives are served by permitting health care “advertising”?  (5) what risks to individuals arise when their health information is used to tailor advertisements to them?


Nancy Perkins, Partner, Arnold & Porter
Tina Grande, Executive Vice President, Policy, Healthcare Leadership Council
Melissa Goldstein, Associate Professor, Department of Health Policy and Management, The George Washington University
Lyra Correa, Office for Civil Rights, US Department of Health and Human Services

Lyra Correa

Office for Civil Rights
US Department of Health & Human Services

Melissa Goldstein
Melissa Goldstein

Associate Professor, Department of Health Policy and Management
George Washington University

Perkins Nancy
Nancy Perkins

Arnold & Porter

Tina Grande

Executive Vice President, Policy
Healthcare Leadership Council