Christine Lyon, Matti Neustadt Storie
Both at home and at work, a growing range of devices are “phoning home” to transmit usage, activity, and telemetry data to the companies offering these connected products and services. Software products report back details about the computing environment, while Internet of Things (IoT) devices use sensors to collect details about the physical environment, among other examples. In some cases, this data may be highly personal to an individual, such as when the device is associated with an individual (e.g., a smartphone or smart home device). In other cases, the same types of data may not be personal at all, when they involve industrial infrastructure such as servers or office automation systems. Although there is now widespread understanding that cookies and similar tracking technologies implicate privacy, there has been less attention to the privacy implications of telemetry and other “machine data” collected through connected products and services. This is now changing, as regulators and customers are starting to scrutinize this “machine data” through the same lens as other tracking data. This session will discuss this emerging area and the implications for B2C and B2B companies and their customers and end users.
Christine Lyon, Partner, Morrison & Foerster
Matti Neustadt Storie, Director, Evangelist, Privacy and Data Security, NetApp