D. Reed Freeman, Colin O’Malley, Mark Partin

Targeted advertising has been scrutinized since its inception, but it has never been on such shaky legal footing as now. New legal challenges to it include the CCPA, similar state bills this legislative year, the GDPR, the pending ePrivacy Regulation, the proliferation of rigid guidance on cookies by DPAs throughout Europe, and strict new laws across Asia.  This panel will explore the legal basis for targeted advertising in the USA, Europe, and Asia, and how to navigate the increasingly-strict regulation of targeted advertising in compliance with applicable law.  It will peer into the future of this important, yet controversial, business model.


Reed Freeman, Co-Chair, Privacy and Cybersecurity Group, WilmerHale
Colin O’Malley, Founder, Principal, Lucid Privacy Group
Mark Partin, Chief Privacy Officer, Associate General Counsel, Oracle


Colin O Malley400 400x400
Colin O’Malley

Lucid Privacy Group

Freeman Reed
D. Reed Freeman

Co-Chair, Privacy and Cybersecurity Group

Mark Partin
Mark Partin

Chief Privacy Officer, Associate General Counsel